Every year, Watches and Wonders is a key moment in the watchmaking calendar. In 2025, TAG Heuer once again captured the attention of enthusiasts by unveiling models that combine contemporary elegance, technical excellence, and a tribute to its legacy.
From the Carrera to the Monaco and the legendary Formula 1, the 2025 edition showcases refined creativity. A closer look at the new releases that reaffirm the Swiss brand’s creative power.
TAG Heuer at Watches and Wonders 2025: a bold new chapter
At the event, TAG Heuer also shared its ambitions for the future: to strengthen its leadership in chronograph design while continuing to push technical boundaries. The introduction of the TH31-02 movement marks a major milestone. This innovation goes hand-in-hand with bold, sporty, and elegant design.
A new chapter for the Carrera collection
TAG Heuer continues to write the story of its iconic line: the Carrera. Created in 1963 by Jack Heuer, the Carrera embodies the spirit of a sleek chronograph designed for race car drivers. In 2025, it returns in a new interpretation, more refined and technical than ever.
The 41 mm case, with its updated lines, affirms a modern look while staying true to its origins. The dial is clean and bright, offering perfect readability, while the finishing details play with textures and light. Staying faithful to its purpose as a tool watch, the new 2025 Carrera delivers comfort, elegance, and precision.
But the true revolution lies within: the brand-new in-house TH31-02 movement, COSC-certified. Developed in partnership with Kenissi, this automatic caliber boasts an 80-hour power reserve, exceptional accuracy, and remarkable robustness. A transparent caseback reveals the mechanical heart beating at 28,800 vibrations per hour.
The Monaco boldly reinvented in 2025
Launched in 1969, the TAG Heuer Monaco has always been a unique watch. The first square automatic chronograph with a water-resistant case, it left a mark on both design and motorsport history. This year, the icon gets a bold new technical and aesthetic interpretation, true to its roots, yet looking firmly to the future.
The 2025 Monaco collection features a striking skeletonized dial that boldly reveals the inner workings of a new movement: the TH81-00 with a micro-rotor. This ultra-modern caliber offers a generous power reserve and introduces a novel technical architecture for the line.
The square case retains its iconic proportions, but the finishes have been updated: sharper bevels, a mix of polished and satin-brushed surfaces, and a sapphire caseback offering a view of the movement. Touches of red, green, or blue add vibrant flair, a nod to Monaco’s racing heritage. Paired with a perforated leather strap, the watch strikes a balance between aesthetics, daring design, and innovation, a true statement piece.
Formula 1: a collection that gets even sportier
Inspired by the world of motor racing, the TAG Heuer Formula 1 line has always been the brand’s most dynamic and accessible collection. In 2025, it returns with a fresh design and a bold, sporty look.
The 38 mm case features a fixed or rotating bezel engraved with a tachymeter scale. Deep blue, bold red, bright green, or textured black, each version asserts its own personality with meticulous finishes. The combination of bezel colors and textured rubber or steel bracelets highlights the collection’s diversity.
But it’s not just about looks: these watches house the new TH50-00 movement, a solar-powered caliber developed with La Joux-Perret. With a six-month autonomy after full charge, sustainable design, and the convenience of not having to worry about winding, it’s a perfect blend of clean technology, sporty spirit, and modernity.
Where to discover TAG Heuer’s new releases in the Caribbean
If you’re traveling to the Caribbean or live on one of its iconic islands, you’ll be happy to know that the new Carrera models are already available at Goldfinger Jewelry, official TAG Heuer retailer!
Discover the collection in these prestigious locations:
- Rue de la République, Gustavia – Saint Barthélemy
- Marina Royale, Marigot – Saint Martin
- 11 Front Street, Philipsburg – Sint Maarten
- Harbour, Philipsburg – Sint Maarten
You’ll also find the latest TAG Heuer collections at the brand’s official boutique in Sint Maarten: Sainte Rose Arcade, 35 Front Street, Philipsburg.
Come and discover these exciting new timepieces everyone’s talking about, where bold design meets technical excellence.
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